It generated a huge buzz when it opened Monday and Mother Hubbard’s certainly lived up to expectations when we visited.
Situated on the busy Pleck Road in Walsall, the gleaming shop frontage – which advertises its ‘famous fish and chips’ – invites you warmly inside.
The fish and chips were well-cooked and tasted delicious – served in generously large portions that filled up the cardboard boxes they came in.
The batter was crisp and buttery while the chips had a soft skin and centre with a subtle crunch.
The sides were delicious too, with the option of having curry sauce, gravy and mushy peas served in small pots.
I had all three and was particularly impressed with the curry sauce.
It had a good blend of savouriness and spice.
It was clear to see a lot of effort had gone into designing the interior, reminding me of an American diner you may see on TV.
Black-and-white photographs of Walsall landmarks adorned the wall, while screens of swimming fishes lined the ceiling, appeared beneath the counter and on the menu boards, creating an aquarium feel.
I liked this combination a lot, of old times and the new, nostalgia and modern technology, and it made the dining experience vibrant and enjoyable.
With the company hoping to start deliveries soon, Mother Hubbard’s is certainly one for fish and chip fans to try.
A regular fish and chips cost £6.95, while a special and chips cost £8.95, super jumbo and chips £15.95, fish bites and chips £6.25 and fish strips and chips £6.95.
Chris, the manager of the Walsall branch told BlackCountryLive: “With Covid-19 it has been a stressful time for the local community so we wanted to bring the community spirit together and give something back.
“We’re a traditional chip shop from 1972 in Bradford, Yorkshire. All we do is proper Yorkshire fish and chips with crispy batters and golden chips – no doner, no kebabs and no pizzas, we have no need to sell them.
“We’re learning about the Black Country and plan to take on local traditions such as orange chips. We have battered chips on the menu. Everything is cooked in palm oil and is suitable for vegetarians and vegans.
“We’re planning to open branches in West Bromwich, Wolverhampton, Dudley, Telford, Coventry, Derby, Nottingham.”
Mother Hubbard’s currently has three chip shops in Bradford with more in Batley, Keighley, Oldham, Huddersfield, Leeds, Halifax, Wakefield and Leicester.
Delayed by Covid-19, there are plans for several more Mother Hubbard’s in Birmingham.
Future sites are set to include Kings Heath, Shirley and Star City.
The company is also using the franchise model to expand into Coventry, Sheffield, Glasgow, Manchester, London and even Dubai.
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The seeds for the current franchised expansion were sown when Mother Hubbard’s reopened on December 28, 2011.