The Lanarkshire-based makers of Irn-Bru are getting their creative juices flowing by helping the estimated 1.4m Scots enjoy their first time watching the Scotland men’s team take to the field in a European Championship.
To celebrate the side’s first appearance in a tournament in 23 years, Irn-Bru is pledging to help prepare all tournament virgins for the momentous occasion of cheering on Steve Clarke’s men.
To kick things off, Scotland’s favourite soft drink has launched two brand-new films on their social channels.
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The first captures a teen girl, cringing at her mum’s insistence of having a “mother-daughter chat” in her bedroom about her “first time”.
The cringe turns to shock as her mum explains that she had her first time with her Aunt Helen in France back in 1998 – before cutting to reveal that she is talking about going to the World Cup.
The second film, coming soon, features a couple sitting together on the couch, with one of the men talking about being more “experienced” while his partner seems nervous to have his “first time” – before revealing they’re getting ready to watch the Scotland game at kick-off on TV.
The films end with a question to the viewer – ‘will this be your first-time seeing Scotland at a major competition’? Well then, of course, you should enjoy it with an Irn-Bru.
And in honour of Scotland’s summer of football, Irn-Bru has also launched a full range of new design cans featuring iconic phrases that Scots will hopefully be shouting from the rooftops come the first Scotland game on June 14; they include “YA DANCER”, “YES SIR”, “BOOGIE”, “GET IN”, “BELTER” and more.
Adrian Troy, marketing director at Cumbernauld’s AG Barr, said: ““We – along with the rest of the nation – could not be more excited to see Scotland back representing at the Euros this year and we’ve got a whole lot of surprise and delight moments planned to help the next generation lose their tournament virginity in fun, memorable ways.”
The new range of footy phrase cans are available in supermarkets now.
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