Villa told to expect ‘heavy investment’ as NSWE consider response

Newcastle United have warned Aston Villa and the rest of the Premier League that they will be ‘investing heavily’ right across the board.

Newcastle are officially the wealthiest club in the land after Saudi-backed Public Investment Fund (PIF) bought out Sports Direct tycoon Mike Ashley following a protracted takeover saga.

The Magpies’ new owners are reportedly worth £320billion – which dwarfs the combined £7billion wealth of Villa bosses Nassef Sawiris and Wes Edens.

Sawiris and Edens (NSWE) have invested enormously in Villa’s playing squad over the past three years and bankrolled another near-£100m spend in the summer to bring in five new players.

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Head coach Dean Smith is building a squad to challenge for the European spots, but Villa now face added competition in the form of Newcastle.

NSWE will be aware of the threat posed by the mega-rich Magpies and could look to accelerate their ascent with another big-spending window if Smith’s team are in European contention come January.

But Newcastle’s new owners have told their rivals that they will be going all out.

Speaking to our sister title the Chronicle, Newcastle board member Amanda Staveley said: “We’re going to invest, heavily, obviously. But we have to do it within the confines of the rules of the Premier League.

“We’ll need to stick to the rules of the Financial Fair Play rules. We will invest as much as we can, I think everybody knows that.

“But we won’t just invest in footballers, budgets, transfers – it’ll be across the board, everything.”

Newcastle’s owners’ first decision centres around the future of ex-Villa manager Steve Bruce, who is widely expected to be relieved of his duties.

Names such as Frank Lampard, Lucien Favre and Antonio Conte have been linked with Bruce’s job but a decision is yet to be made by Staveley and Co.

READ: Aston Villa threatened by ‘grotesque’ plan after Newcastle United takeover

READ: Martinez comments on Villa exit after Messi calls him ‘one of the best’

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