New York hot pizza counter installed at Asda as part of huge £3m investment

A supermarket in Walsall has undergone a multi-million pound revamp adding new features like a hot pizza counter and Cinnabon bakery stand.

Work has now finished on the makeover of the Asda store in George Street following a £3million investment.

The refurbishment has seen changes to the car park and means shoppers now receive two hours free parking when they visit the town centre superstore.

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It has now also one of only a handful of UK locations to receive Cinnabon and S’barro pizza counters, as Asda becomes the first supermarket to offer both American brands.

Cinnabon now has a counter at the George Street Asda Superstore in Walsall

A range of Claire’s accessories and hair products have been added to the refreshed George clothing department, and a Cakebox concession has set up shop in the store, serving egg-free cakes and desserts, as well as gluten-free and nut-free options

Other improvements include changes to the layout to create a ‘service hub’ with parcel collections, a customer service desk, pharmacy and optical departments situated together, as well as upgraded toilet facilities that offer a Changing Place for those with a caring need.

Thomas Marston, Store Manager at Asda Walsall, said: “We’re proud of the work that has been taking place behind the scenes to improve Asda Walsall and create a better experience in store for our customers.

“The addition of a hot pizza counter, new brands and concessions, expansion of popular ranges and two hours free parking will make shopping easier and more convenient for our customers.

“We want thank them for their patience whilst we gave the store its biggest makeover to date and hope that they will continue to enjoy shopping with us.”

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