A local business is to feature in a new VisitScotland TV campaign asking visitors to consider their impact on Scotland’s landscapes and communities.
VisitScotland is launching a new national campaign with STV today with the tagline, ‘I love Scotland so I will look after it’, featuring The Real Food Café in Tyndrum.
The four-week campaign is running from the middle of July through August and will feature two 60-second adverts, video on demand, channel sponsorship and STV channel idents, supported on social media.
Visitors and businesses featured in the video are encouraging visitors to seek out Scotland’s beautiful locations, but to leave no trace of their presence – preserving the beauty for others to enjoy next.
The full-length adverts will appear alongside popular STV programmes such as James Martin’s Islands to Highlands, This Morning, Cooking with the Stars, Coronation Street and Emmerdale.
Idents will appear alongside shows and films such as Happy Feet 2, Harry Potter and the Goblet of Fire and Professor T.
The TV campaign comes as Scotland moves into level 0, and people across the UK look to holiday at home, exploring all that Scotland has to offer amid remaining COVID-19 travel restrictions.
Neil Christison, VisitScotland regional director, said: “The provision of tourism and events should not be solely focused on the needs of our visitors but should also have a positive impact on both communities and the environment.
“We have an opportunity to reset our plans based on a more responsible future where an increasing number of visitors want their holidays to make a positive contribution to the communities they are visiting.
“We hope that everyone, tourism businesses, communities and visitors will join us in supporting this approach.
“To maintain our stunning landscapes, we must all ensure that we protect, respect and enjoy Stirlingshire responsibly by reminding people to leave no physical trace of their visit.
“Tourism is a force for good – creating economic and social value in every corner of Scotland and helping to enhance the well–being of those who experience it.”
Sarah Heward, owner of The Real Food Café in Tyndrum, said: ‘’Being asked to participate in VisitScotland’s responsible tourism campaign and talk about loving Scotland and looking after it, was a genuine honour. This subject couldn’t be closer to our hearts.
“We are passionate about preserving the beauty and natural environment for ourselves, our children and our children’s children, whilst enjoying all Scotland has to offer.”