The store closed for good on Monday, September 20, with Disney fans gathering outside to cheer and applaud the staff as they drew the shutter for the last time.
All Disney Stores in Britain are scheduled to close, except for a flagship location on London’s Oxford Street.
Disney plans to shut a fifth of its Disney Stores before the year is out, moving its focus instead to internet shopping.
That means that the Disney Store in Merry Hill will close too.
Shoppers were devastated by the closure, with many taking to social media to express their disappointment.
Habib Ibrahim commented on Facebook : “I remember I was a kid and I’d cry if we went into town and not get something from the Disney store. So mum would take me and even if it was the smallest thing, I’d take an hour looking in the shop and pick my toy.
“Then I’d do some more crying if I didn’t open it right outside the shop by the escalators! Apparently I did that till I was seven years old every time we went town. Twenty years old now and I still have a wander around when I go to Bullring. Gonna miss it.”
Sabrina Altariva said: “Not the most exciting shopping experience for children, scrolling down a website. This is a shame.”
Cathy Donnelly commented: “So many memories and visits to this store,” while Tina Payne added: “Aww, I loved that shop.”
Many shoppers said that they felt this further blow to the Bullring is a sign of things to come.
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Joanne Johnson said: “There’s not going to be any shops left in Birmingham Bullring. I walked around Grand Central yesterday and more than half the shops are closed and boarded up.
“It’s such a shame.”
A reader commented on the BirminghamLive website, saying: “The way things are going, there will be no point in coming to the city centre.”
Another agreed, remarking: “Another one bites the dust towards the city centre becoming a ghost town.”