Strictly’s Sara Davies’ ‘scandalous’ age gap with husband and their £30m empire

Strictly Come Dancing’s Sara Davies started her company with childhood sweetheart Simon – and 14 years on their marriage is still going strong while their booming business landed her a spot on Dragon’s Den

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Strictly: Sara and Aljaž dance the Cha Cha to The Boss

Strictly Come Dancing star Sara Davies has been married for her doting husband Simon since 2007, after they met and fell in love as teenagers.

The Dragon’s Den legend, who was the youngest dragon on the show at age 35, owns craft supply company Crafter’s Companion, which she began while she was studying at the University of York.

She co-owns the company with Simon having begun their relationship when she was 15 and he was 19, and their business empire together, with their company estimated to be worth more than £30million.

But their small age gap meant she was still in school while they were dating, while Simon wasn’t.

“I was 15 and Simon was 19. So it was quite the scandal at the time, I can tell you!” she revealed to OK! magazine.

“He was the star of our local cricket team and I remember him coming over and asking for my number.

“I was like, ‘Oh my God!’ He was my first boyfriend and I was his first girlfriend,” she added.

All these years later, Sara says she and Simon are “still madly in love” with each other.

They share two sons together – six-year-old Oliver and Charlie, three.

Sara Davies has been in a relationship with husband Simon since they were teenagers

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But the couple have differing views on parenting, Sara admitted on Loose Women.

“When I was growing up, we didn’t even have a caravan, we just went in a tent, and those experiences made me who I am today,” she said.

“My husband Simon wants to give the kids the things we could not have – but I want them to have the experiences we did have.

“We’re determined that the children aren’t spoilt either. If they’re lucky they get to go to Disneyland, but most of the time we go camping.”

Sara also told Mother&Baby it was important for her to “keep the kids grounded”, explaining that they had such a wonderful time at Thomas Land, Sara was keen to take them again a few weeks later.

But Simon stepped in and put his foot down – warning Sara that events like that must remain rare if they are to stay special.

“They’ve had that experience and I don’t want them to think that this is a normal thing that kids do all the time,” she said.

Sara drastically improved on her scores in the last week of Strictly


BBC / Guy Levy)

Sara revealed she was exhausted when she got back from filming the live show

And while the children will not have anything handed to them on a plate, they are already exhibiting some superior negotiation skills.

“Just because I’m a lot wealthier now doesn’t mean I want my kids to grow up differently to how I did,” Sara told The Mirror.

“I worked in my parents’ decorating store from six. My mum would get me in every Saturday polishing the paint and straightening the wallpaper for 50p.

“My six-year-old son will help out at the shop, which my sister owns, and she’ll have him doing the same thing that I was back then.

“With a bit of inflation he will get a couple of quid. My boys can negotiate much better than I can.”

Asked how she splits her work and home life, Sara said it took her time to find the balance she has now.

“We used to be just work, work, work. That changed when we had kids,” she explained.

“If I need to talk to him and we haven’t had time during the day, I’ll put in a 20-minute appointment and say the three things we need to talk about.

“We’ll have tea, I’ll get the kids to bed and before we put a movie on we’ll have our meeting.”

Sara is currently starring on Strictly alongside her professional partner Aljaž Škorjanec, and in just two weeks the pair have managed to execute a massive turnaround.

On week one, Sara struggled with her cha cha cha to Diana Ross’ The Boss, and failed to impress judges Shirley Ballas, Craig Revel Horwood, Motsi Mabuse and Anton du Beke.

But last week Sara made a triumphant return to the dance floor with her foxtrot to Dream A Little Dream by Mama Cass, earning an incredible 34 points out of a possible 40.

Earlier this week, she posted a photo of herself snoozing in her pyjamas, taking a well-earned break from her gruelling rehearsal regime.

“This is how I’ve spent the majority of my afternoon – omg I didn’t realise I was so tired – the adrenaline must have been free flowing and just ran out when I got home!” she wrote.

She continued: “Most of the time the boys were tucked in behind me for cuddles so it was actually a lovely peaceful afternoon.”

A later snap showed Sara still wearing her pyjamas and with her complicated Strictly hairdo still in place.

“And me hair still hasn’t budged,” she joked.

“Sunday dinner… I couldn’t face cooking so we’ve had Sunday luck courtesy of KFC,” she added.

* Strictly Come Dancing continues Saturday night on BBC One

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