Reality star Molly-Mae Hague is well known for promoting brands online and through lucrative contract deals – but she has hinted she won’t just say yes to everyone as she denied one high street brand the chance to work with her
Molly-Mae Hague has claimed she turned down a multi-million pound deal to be the face of a high street fashion brand – because she didn’t shop there.
Despite losing Love Island to Amber Gill and Greg O’Shea, Molly-Mae and Tommy have enjoyed fame and financial success after landing endorsement deals in light of their continued post show popularity.
But Molly-Mae apparently won’t just say yes to every product or brand that comes knocking on her door asking for her endorsement.
The reality star has featured in a YouTube video where she discussed her financial success alongside manager Francesca Britton.
Speaking to camera, Fran explained: “Molly tells me her goals. Like: ‘I want to buy a house, I want to take my family away.’ It’s my job to make those goals happen.”
She continued: “A high street fashion brand came along last year, offered me £2million, which is a lot of money, a hell of a lot of money.
“They said to me: ‘We’re obsessed with Molly-Mae, we’d love her to be the face of our brand, we want her to work with us.’
“I thought, ‘Brilliant!’ and then I said to her, ‘How do you feel about that?’ She said no. I said: ‘Why? You told me you want that house.’
“She said, ‘No I don’t buy my clothes from there. I said to her: ‘Well you can start! You can start buying clothes from there now.'”
Explaining herself, Molly-Mae added: “Even when I came out of Love Island and that day when we sat with all those fashion brands, the money offer that I took wasn’t actually the highest.”
While the high street brand in question has not been named by the pair, fans will know Molly-Mae sparked controversy back in 2019 when she made the decision to work with online fast fashion brand Pretty Little Thing – who have been accused of running ‘sweat shop’ factories.
The star landed a reported £500,000 to be the face of the brand – and bagged another £600,000 the following year to continue the partnership.
Discussing their partnership in August last year, Molly-Mae gushed: “I’m so blessed to work so closely with a brand that believes in me whole heartedly. Thank you PLT for making my dreams come true everyday. I can’t wait for you all to see the things we have in store.”
However, she was met with anger from some fans who slammed her for working with PrettyLittleThing – who are damaged by reputation of being part of parent company Boo Hoo Group.
The month before Molly-Mae announced her partnership, a number of retailers – including Next and ASOS – ceased selling Boo Hoo group brands including PrettyLittleThing, NastyGal and BooHoo following an explosive expose by The Sunday Times which alleged the company was mistreating staff.
One follower blasted the reality star online, writing: “You are promoting an unethical subsidiary of Boohoo. Question who you work for. You are a bright woman.”