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‘£100m brand dream’ Emma Raducanu now set for amazing homecoming and SPOTY

Britain’s new sporting queen Emma Raducanu celebrated her historic victory by saying she would frame a message of congratulations she received from the monarch.

As she came to terms with the enormity of her achievement in a New York hotel, she said she was stunned to receive a letter from the Queen.

And the 18-year-old said said was going to mark her amazing win by tucking into a special frozen chocolate yoghurt.

She will be able to afford a lot of them because one expert said she could be Britain’s first £100m woman sports star.

Raducanu is already the odds-on favourite to win the 2021 BBC Sports Personality of the Year.



Emma with the US Open Women’s Singles trophy
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Some punters had backed her at the huge odds of 499/1 to win the tournament which netted her a £1.8m jackpot payday.

Now she is looking forward to an amazing homecoming and being reunited with family and friends.

There were extraordinary scenes here in New York as Raducanu won the first Grand Slam by a British woman since Virginia Wade in 1977.



Emma Raducanu beaming with her trophy
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Raducanu said it “meant everything” to receive a message from Queen Elizabeth II.

She said: “She’s such a great inspiration and role model for the whole country so to have a note from her, I was extremely honoured and very grateful that she took notice of my tennis.

“I can’t believe it. I’m maybe going to frame that letter.”

In her message the Queen said: “I send my congratulations to you on your success.

“It is a remarkable achievement at such a young age, and is testament to your hard work and dedication.



Fans at the Parklangley Club in Beckenham celebrate Emma Raducanu’s win
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“I have no doubt your outstanding performance, and that of your opponent Leylah Fernandez, will inspire the next generation of tennis players.”

But despite her newfound stardom, the young Brit has stuck to her traditional method of celebration – frozen yoghurt.

When asked what flavour is appropriate to celebrate winning a major tournament, Raducanu joked: “The flavour doesn’t change. It’s chocolate with more chocolate and some chocolate brownie. I’m one of those!”



The star’s parents Renee Raducanu (2nd left, 2nd row) and her dad Ian (2nd right, third row)
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Family, friends, neighbours, and her former school will celebrate her triumph when she flies back to the UK.

There was no answer yesterday at the 1960s three bedroomed semi-detached home where she lives with her parents Ian and Renee in a quiet cul-de-sac in Bromley, south east London.

Neighbours have not seen 18-year-old Emma’s parents for several days.

But excited friends were brimming with pride and hoping for a street party when the tennis star returns.



Flowers and balloons outside the family home
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Neighbour Donna Roche who has lived on the street for eight years, told The Mirror: “During lockdown Emma was out with her dad doing the balls up and down.

“And then she went to Wimbledon and I thought ‘oh my God’ that’s Emma – she lives across the road!

“We were watching it last night and I put a banner up saying ‘you can do it’.

“When she won I came out (onto the street) and clapped towards their house.

“I know a lot of Emma’s friends came last night to put the balloons up, it’s just lovely.”

She said she hoped there would be a street party when Emma returns though there are no plans as yet.



Emma Raducanu kisses the trophy after winning the women’s singles final
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“I’m sure everyone will get together when she returns.”

Headteacher Alan Blount at Emma’s former school, Newstead Wood in Orpington, Kent, said they would be celebrating Emma’s win today.

“We will be giving her a big well done – I think there will be a lot of grins.

“It just shows that your dreams can come true if you believe it and work hard – Emma is testament to that.”

Mr Blount spoke of Emma and sprinter Dina Asher-Smith, also a former pupil, as just two examples of the “amazing young women coming out of our school,” adding “all of our students are amazing at what they do.”




The tennis pro as a baby
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A resurfaced tweet from Raducanu about her A-levels shows just how far she’s come.

In a short space of time the teenager has gone from worrying about her exams to becoming the US Open champion.

The tennis star wrote on January 4th: “So are A Levels happening?”









She left school having gained an A in A-level maths and an A* in economics.

James Carlton, manager at Bromley Tennis Centre where Emma trained from 10 to 16 would often see her training. “She’s incredibly single-minded and determined,” he said.

“She works very hard. The centre is next to her school so she would be here before, after, and sometimes during.”

At her local club the Parklangley Club in Beckenham friends celebrated.

Her former coach Harry Bushnell added: “Parklangley club will always be behind her every step of the way.”

A leading agent has predicted Emma is on course to become the highest earning female sports star of all time.

Top brands will be “knocking down Emma’s door” with endorsement offers worth tens of millions of pounds, according to Jonathan Shalit.

The chairman of InterTalent said: “I already have her down to become the first £100 million British female sports star.



Celebrating scoring a point in the clash against Canada’s Leylah Fernandez
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AFP via Getty Images)




“She is a brand dream that no other female sports star in recent years has come close to.

“The world’s richest and best known brands will be fighting for Emma’s signature.

“And if she continues on her current trajectory, she wil be the biggest female sports star in the world.”

As stars of sport paid tribute to her she paid tribute to her parents.

She told the October edition of Vogue: “My mum comes from a Chinese background – they have very good self-belief. It’s not necessarily about telling everyone how good you are, but it’s about believing it within yourself. I really respect that about the culture.”

Tennis great Martina Navratilova said: “A star is born. Emma Raducanu makes history and she is just getting started.”

Former British number one Greg Rusedski said : “She is going to be a multi-Grand Slam winner, a world number one.

“She is the real deal and it is a breath of fresh air having an 18-year-old win the event.”

Betfair spokesperson Sam Rosbottom said: “After making history in the US Open, Emma Raducanu now looks set to add the BBC Sports Personality of the Year Award to her trophy collection, with Betfair’s odds of 1/12 suggesting it’s all but certain she’ll pick up the SPOTY gong later this year.”



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