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Brand loved by Holly Willoughby, Rixo, launches summer collection

This Morning presenter Holly Willoughby is always giving us fashion inspiration. She is well and truly the queen of the summer dress.

One of Holly’s favourite brands, Rixo, makes frequent appearances on her Instagram feed. One of her most recent post’s features a pretty baby blue summer dress, by the popular London brand, who make vintage inspired pieces.

This brand made has made a name for itself, having dressed some of day-time TV and Radio’s biggest stars including Christine Lampard and Emma Bunton.

The brand behind it began in the West-London living room of best friends and founders Henrietta Rix and Orlagh McCloskey, born from their passion for vintage. They produce contemporary styles with easy-to-wear, feminine shapes and high-quality materials.

But now the brand has released an 8-piece collection of summer loungewear, brimming with summer-ready gingham and ditsy floral prints just in time for summer.

“There is a piece for all moods – traditional silk sets for cosier days and collared blouses that work well for video calls or popping out for a walk in the park,” founder, Rix said in an interview with Stylist.

“We design our loungewear collections with everyday dressing in mind, our aim was to design a collection that makes women feel comfortable and chic.”

Pieces include a ‘citrus gingham PJ set’ and a floral night dress.

We doubt that Holly Willoughby will be seen wearing some summer pyjamas on This Morning, however. The collection may be too casual for her, but we can’t rule it out.

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However some shoppers have commented about how difficult it can be to follow Holly’s fashion choices.

One said: “Most normal people cant afford the price of this dress!”

The New Rixo collection is available on the website and starts from £70.



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