The growing popularity of entrepreneurship and online services powers the development of a new platform called Wummly that will revolutionize the cottage industry the same way that DoorDash and UberEats has changed the restaurant delivery industry. From initial conceptualization to the in-depth business plan, the intent remains to allow skilled home chefs to profit from their efforts. The company intends to make this possible without massive outlays of money, extensive knowledge of business formation,marketing, or the need for commercialization of kitchen spaces.
While these goals may seem lofty, the creator, owner, and future CEO of Wummly, Sadi Turaev, has done extensive research into the idea’s possibilities. With his strong economic and business educational background, combined with his professional experience, he is particularly suited for the task. The development of a tool to help others succeed in business requires this type of firm foundation and dedication to future success and growth.
The Viability of Cottage Food Industry Businesses
Forty-nine states, and Washington DC, allow for cottage industries that sell food from home with the appropriate licensing. Although the qualifications and regulations differ, they all provide amazing opportunities for people who would otherwise find extensive obstacles in their way. Opening a restaurant, or establishing an app like DoorDash or UberEats, is well outside the reach of even the most skilled home cook. They are relegated to local bake sales instead of being given the opportunity to build a viable enterprise that benefits their entire family and the surrounding communities.
According to the research done by Sadi Turaev when developing the Wummly concept, the majority of at-home commercial cooks and bakers come from diverse cultural backgrounds and lower income communities. The opportunities afforded by cottage food laws benefit people of color, women, immigrants, and disabled individuals who struggle to otherwise find suitable employment or launch their own company without support.
From an industry perspective, consumer interest has shifted to locally sourced, organic, and sustainable gardening and farming options. Not only do consumers want to know where the ingredients that make their favorite dishes come from, they want to understand the story behind the people who make it all possible. This aligns perfectly with the promotion of cottage food industries through platforms like Wummly. More than just a sales app, the program creates a more personal connection between community food producers and the end consumer.
How Wummly Provides for New Culinary Entrepreneurs
While all the information explained here about this new cottage food operation platform, its companion app, and marketing avenues describes many benefits, it does not dive deep enough into specifics. The operational details exist as a multi-faceted approach, with every branch aligning with the needs of new small business owners, existing cottage food brand operators, local and chain retail shops and eateries, and the hungry public.
1 – Small Business Startup Assistance – Wummly will provide guidance and accessibility to cottage industry licensing in all the forty-nine states plus Washington DC that allows this type of entrepreneurial opportunity. When people already interested in this type of sideline or primary business understand more about the possibilities and how to handle the details, this form of entrepreneurship will only grow stronger and more popular. The goal is to allow more people to create secondary or primary incomes that will benefit not only themselves but their community at large.
2 – Online Sales Direct to Consumers – Users will enjoy both the opportunity and effective guidance that allows them to create their food-focused brand. The Wummly website and companion app will provide profile information, product placement, and a strong anchor for all online marketing and sales. Much like existing delivery apps, this one will engage consumers interested in buying locally made foods.
3 – Professional Connection to Retail Establishments – Rather than focusing solely on people who want a tasty meal or snack, Wummly’s goals include more advanced professional networking and marketing opportunities. Individual sales can create occasional side income for cottage food industry entrepreneurs. Established regular contracts with shops and eateries help to improve success rates and overall income.
4 – Comprehensive Marketing Avenues – Collective marketing makes sense for new brand owners who do not have the financial backing or the credit capabilities of larger organizations. Many at-home chefs or bakers are left out of the competitive landscape because they do not have the funds to compete. With Wummly’s strategic marketing presence, each small brand will benefit from the company’s brand recognition and growth.
These efforts include a professional website, multi-platform social media presence, Google ads, in-depth optimization, and a variety of other digital marketing avenues. The name is already growing on Facebook, Twitter, YouTube, Instagram, and LinkedIn. Also, Wummly intends to claim their space on the top-rated and most often visited review websites like Yelp and Google My Business. Strategic partnerships with other brands and industry-related service providers will round out an effective marketing plan.
Secure Direct Sales and Retail Opportunities
Wummly will offer a two-prong focus for licensed home kitchen operators. First, they will have the opportunity to sell directly in their community to hungry folk who want something special. This is especially useful during the Covid-19 pandemic when social distancing and restaurant and café closures or limitations affect the industry at large. More people than ever before order food for pickup and delivery.
Second, the Wummly platform helps bakers and smaller food product creators form mutually beneficial business relationships with retail establishments. For example, an expert baked good creator could network with local coffee shops to provide cookies and scones for their customers. Makers of packaged food like salsa, jams and jellies, or organic energy bars may find opportunities to get their products in stores through either wholesale sales or consignment agreements.
A Strong Track Record of Food-Related Digital Success
When planning and launching a new business, industry research helps determine the viability of the entrepreneurial plan. When it comes to cottage food companies, one standout example does not currently exist. That is one thing that Wummly intends to change.
However, the overwhelming success of restaurant delivery apps and grocery store pickup and delivery options indicate a strong preference for easy access food products and meals. On demand food marketplaces provide essential services to hungry individuals, busy families, and groups organizing events that do not require high-cost catering. These types of online platforms already exist and show amazing progress for growth in the future.
When this success is extrapolated to the type of small, family-centric enterprises that exist in the cottage food industry, the outcome remains exceptional. Safe, health-conscious, and fully licensed operators need increased opportunity to get their delicious offerings in front of hungry consumers. The trust and convenience built into Wummly benefits both sides of the table.
The overall goal of Wummly development and planning is to provide opportunities for individuals and families who have skills in the kitchen but no outlet for their profitability. Established restaurants and food industry corporations dominate the marketplace even in the forty-nine states that allow for low-risk cottage food sales. With Sadi Turaev’s experience, knowledge, and dedication, the digital e-commerce app controlled by Wummly will benefit innumerable individuals and families across the United States.
Sometimes people simply want a home-cooked meal. The combination of safe kitchen practices, traditional family recipes, new culinary creations, and a secure and effective sales and delivery app has the power to benefit diverse communities in a myriad of social and financial ways.