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East Kilbride’s Lorraine Kelly named nation’s favourite female presenter

East Kilbride’s very own Lorraine Kelly has been named as the nation’s favourite female TV presenter.

The accolade is based on a sentiment analysis of Tweets about popular hosts posted over the last year.

She beat the likes of fan-favourites Laura Whitmore and Holly Willoughby to top spot in the top ten female presenters.

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The research, conducted as part of the Self-Made Celebs study, showed that former East Kilbride News reporter, Lorraine, has seen the highest influx of positive Tweets from fans of her show over the last year, compared to other popular female hosts analysed in the study.

Lorraine saw the biggest influx of support on Twitter in the last year – with fans praising her for her outspoken hosting skills and feel-good re-Tweets of dog pics and positive articles.

East Kilbride's Lorraine Kelly named nation's favourite female presenter
Lorraine has joined Celebrity Gogglebox with her daughter

The Twitter sentiment analysis was conducted on Tweets mentioning any popular female TV host over the last year, and involved assigning a positivity and negativity score to each.

Top Ten Female TV Presenters, based on Twitter Fan Support were: Lorraine; Louise Minchin; Amanda Holden; Rachel Riley; Susanna Reid; Naga Munchetty; Fiona Bruce; Kate Garraway; Laura Whitmore and Holly Willoughby.

Interestingly, the analysis suggests that Strictly Come Dancing hosts Tess Daly and Claudia Winkleman might want to work harder to bolster fan support, as they came at the bottom of the ranking after reporting the least positive Twitter interactions over the last year.

Peter Bennett, head of brand marketing at fair casino PlayOJO, said: “Although it’s clear that all the hosts featured in the analysis are hugely supported by fans of their shows online, it is interesting to see how online sentiment varies from person to person.

“It’s also encouraging to see that the majority of interactions around the hosts on Twitter are positive – particularly given the volatile nature of online forums.”

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