When it comes to marketing, video marketing is an extremely sought-after form of strategy with verifiable results.
Video marketing, as the name suggests, is a form of promotion or marketing that uses videos to reach out to customers. These videos may be posted on exclusive video-related websites like Youtube, or other social media platforms like Instagram or Facebook.
But knowing how to make and sell alluring videos is an art – customers won’t be impressed by your brand if you upload boring, glitchy videos. Here I’ve compiled a list of 5 rules for video marketing that you must follow in order to create a buzz in the industry.
- Define your goals
Did you know that the right kinds of videos can increase your driving conversions by a whopping 80%? If you think about it, it actually makes sense. We live in a world where people are bored of lengthy texts and words.
They would instead binge on videos to get the information they want. So videos are much more engaging and time-saving than text-related posters or pamphlets. If your main goal is to drive conversions, you need to make videos that are easy-to-share and easy-to-interpret.
If you’re wondering which type of video you’d like to go for, the answer is- any type of video that is entertaining, engaging, and provides a solution to your audience’s needs. Remember, your main aim here is to provide suitable content that will be appealing to your customers and generate backlinks.
- Length of the video
If you want your audience to be truly engaged, you need to choose the right video length. This, of course, will also depend on the content you’re planning to create and which social media platform you’ll post the video on.
Mostly, short video lengths are ideal. But you must still study your buyer persona and see which video lengths works the best for them. But a rule of thumb is that micro-length videos are much more attractive to people than ones that run for 10 minutes or so.
A 25-second Instagram video or a 45-second Twitter video is ideal. If you want to create detailed videos, you can also try a 2-minute video for Facebook.
Even if you have a huge number of fans on the brand’s social media pages, you’ll still need to optimize the videos so that prospective customers can find them easily. Here, descriptions are everything, since they allow the videos to be searched easily.
You must also allow others to embed your videos and add attractive thumbnails so that people engage more with your content.
- Tell stories
Storytelling is an art that never gets old. But in today’s world, video storytelling is the future and the present. To connect with customers, you need to create emotional, sentimental stories. You need to have characters that bring out emotions and keep viewers on the edge of their seats.
The ideal storyline that works almost all the time is: happy-sad-happy. Try including an internal conflict in the story, and how the character uses your brand or service to resolve that conflict. This will immensely attract the audience.
Just creating videos is never enough. Keep measuring and analyzing your success rates. Understand what customers need.
You can use various online metric tools to measure the growth of your brand through video marketing. In case you see one particular type of video that people don’t find appealing enough, you need to get rid of it.
You can even find your top-performing posts on Google analytics. It filters out the posts according to the month, week, or date of your choice.
Over to you…
If you’re wondering where can you start creating attractive and appealing videos, check out Wave Video. You can easily create and edit your videos by choosing from millions of stock pictures, thumbnails, and templates. Advanced features like embedding and video analytics are also available here!
There are three types of membership options available- the free one is for basic video creators, while the creator mode is meant for advanced videographers. The business mode is meant for businesses and organizations and has all premium features.
Video marketing is a tough nut but with the right type of tools and tips in your kit, you’ll be able to crack it. So try out our tips today!