Sustainability Gains In Asset Management, Led By Marketing

Asset managers are paying more attention to ESG — environmental, social and governance — concerns, according to a recent report from Northern Trust.

“While many European markets have long made ESG a focus in their investment strategies, other mature markets in parts of North America and Asia have had a less straightforward approach,” Northern Trust reported, although recently Canadian asset managers have moved ahead of the U.S.

“Alongside the pandemic, the summer of 2020 brought a global reckoning with racism, originating in the U.S. with multiple protests and marches. The tumult brought on by the combination of these two events led many investors who had previously not emphasized ESG factors to take a closer look at the positive impact on the world that environmental, social and corporate governance perspectives could bring,” the bank said. “The industry consensus is that the emerging social responsibility emphasis will stick.”

Whether firms will actually practice ESG or merely claim to follow ESG guidelines is another issue. The Wall Street Journal (WSJ) reported that DWS, an asset manager largely owned by Deutsche Bank, is under investigation by the SEC and federal prosecutors for inflating its ESG claims. The asset manager fired its sustainability chief, Desiree Fixler, a day before releasing its annual report which claimed great ESG progress during 2020.

She had made a presentation to the board saying the firm had “no clear ambition or strategy, lacked policies on coal and other topics…”

The WSJ concluded that “The probes indicate regulators’ interest in money managers’ efforts to offer products related to climate change, social issues and corporate governance risks. The SEC earlier this year established an enforcement task force to look for misleading ESG claims by investment advisers and public companies.”

ESG is a hot part of the marketing by asset managers. Citing Morningstar, the Journal said “assets in ESG funds surpassed $2 trillion globally in the second quarter, almost tripling in three years.”

Europe has adopted regulations for ESG including the Sustainable Finance Disclosure Regulation (SFDR), and the Pensions Directive. Northern Trust said Europe is the global leader in ESG regulations such as “the EU Taxonomy Regulations, aimed at asset managers; the Non-Financial Reporting Directive, aimed at corporations; the Sustainable Finance Disclosure Regulation, seeking to combat greenwashing of financial products; and the Pensions Directive or IORP II, aimed at regulating financial institutions’ management of collective retirement schemes.”

Northern Trust was impressed: “The EU’s approach to ESG regulation serves as a well-designed plan for other regions to emulate when developing their own regulatory frameworks.”

The EU has developed a “framework [that] applies to all financial products which set an environmental sustainability objective or promote environmental characteristics. Financial products that do not take environmental sustainability into consideration must make a statement acknowledging this.”

Another regulation applies to companies with more than 500 employees. They have to “report on practices including environmental matters, social matters and treatment of employees, respect for human rights, anti corruption and bribery, and diversity on company boards so that investors, consumers, policy makers and other stakeholders can gauge an organization’s non-financial ESG performance.”

Northern Trust said the EU regulations seek to prevent “greenwashing” — marketing and public relations claims that are not supported by actual practices.

Canada is moving ahead of the U.S., Northern Trust says with ESG ETFs growing 67% in 2020.

“Then, in November 2020, several major Canadian asset owners made a high-profile stand for ESG standardization to be passed into law. The CEOs of Canada’s eight leading pension plan managers with combined assets of approximately CAD$1.6 trillion signed a statement pushing for a more complete and consistent disclosure on ESG practices from investors and corporations.” In the U.S., ESG assets make up 33% of all U.S. assets under management, the Northern Trust report said.

The bank expects that the SEC will accelerate its ESG emphasis under the leadership of Gary Gensler. President Joseph Biden has signed an order charging the Financial Stability Oversight Council to assess climate-related financial risks and report on how its member agencies, such as the SEC and CFPB integrate climate financial risk into their practices.

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