Shoppers leave a Nordstrom store on May 26, 2021 in Chicago, Illinois.
Scott Olson | Getty Images
Retail activity was flat in July as falling fuel prices held back gas station sales and consumers turned more heavily to online shopping, the Census Bureau reported Wednesday.
While advance retail sales were unchanged, total receipts excluding autos rose 0.4%. Economists surveyed by Dow Jones had been looking for a 0.1% increase in the topline number and a flat total ex-autos.
The numbers are adjusted seasonally but not for inflation, and come during a month when the consumer price index also was flat.
A tumble in fuel prices off their record nominal highs pushed down sales at the pump, with gas station receipts off 1.8%. Motor vehicle and parts dealers sales also fell sharply, declining 1.6%.
Those pullbacks were offset by a 2.7% increase in online sales and a 1.5% gain in miscellaneous stores.
Consumers have been fighting to keep up with an inflationary environment that has seen prices overall increase 8.5% from a year ago, close to the highest level in 40 years. Price increases have been especially pernicious in the food and energy category; even with the July slide in energy prices, gas station receipts rose 39.9% from a year ago.
July provided some respite from inflation pressures, and the decline in fuel costs particularly allowed consumers to spend elsewhere.
Food sales rose just 0.2%, however, even as the food price index as measured by the Bureau of Labor Statistics rose 1.1% for the month. Sales at bars and restaurants also struggled, rising just 0.1%.
Some retailers also have struggled in the current environment.
Target on Wednesday said its sales tumbled close to 90% from a year ago as it has had to mark down prices on unwanted inventory.
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