Entrepreneurs

Meet The 27-Year-Old Latinx Entrepreneur Who Is Now Worth $220 Million, The Innovators Of The Cloud 100 And More For Small Business Owners

Hello, and welcome to another edition of The Pursuit newsletter.

When I joined Forbes in 2019, I did so in the most entry-level role on the team for which I now serve as lists editor. It was my first job out of college and it allowed me to work with our expert contributors and report on a variety of topics in the leadership and small business veins. I’ve had the opportunity and privilege to work with so many talented people.

During my time at Forbes, I’ve chronicled the departure of leaders from the companies they’ve founded, including Amazon’s Jeff Bezos, and also written about sustainable companies. I’ve had the chance to spotlight entrepreneurs and small business owners and how Covid-19 affected their businesses. I’ve worked on lists including the Next 1000—which spotlighted America’s bold and inspiring small business owners—and 30 Under 30—which highlights entrepreneurs, founders and innovators across various industries. I oversaw and worked on many of our rankings, such as World’s Best Employers, America’s Best Employers and The World’s Top Female-Friendly Companies. From covering the destigmatization of mental health problems in the workforce, to how the pandemic has affected the workplace and the importance of having “purpose” in the work we do, I’ve greatly enjoyed reporting and sharing these insights with readers like you. I’m particularly proud of my piece on emotional intelligence and empathy wherein I spoke with leaders like author Deepak Chopra and of my first big reporting assignment, which dove into the fatal crash that plunged millionaire tobacco heiress Doris Duke into scandal in the ’60s.

You may be wondering why I’ve taken you on this walk down memory lane. While this may be just another edition of The Pursuit newsletter for you, for me it’s the final edition I’ll pen. This is my last week at Forbes as I’m pursuing another opportunity. I’m so grateful to my colleagues and for everyone I’ve met along the way and had the pleasure to interview.

Thank you, my dear readers, for joining me on this journey. You’ve made writing this newsletter—and all else that I’ve had the honor to pursue at Forbes—worthwhile. For more on my next step, feel free to follow me on Twitter and LinkedIn.

You can continue to find news and tips to accelerate your career by signing up for the Careers newsletter, arriving just in time for your Wednesday lunch break. And for the best of Forbes delivered to your inbox every weekday morning, sign up for The Daily Dozen.


Story Spotlight

Meet The 27-Year-Old Latinx Entrepreneur Who Is Now Worth $220 Million

Forbes Under 30 alum Daniella Pierson started a newsletter while she was in college. Seven years later, she’s got nearly 40 employees and a profitable business with $40 million in revenue. She also partnered with singer and actress Selena Gomez on a mental fitness startup, Wondermind, where she is co-CEO.

Key quote: “Nothing brings me as much happiness as building companies.”—Daniella Pierson, Founder of The Newsette


Must-Reads Across Forbes

In recent news, Forbes launched its seventh annual Cloud 100 list of the world’s top private cloud companies. Meet the newest cohort of innovators and learn how Fivetran cofounders George Fraser and Taylor Brown pulled off a “rabbit out of a hat” deal to make their data company viable.

Do you have Zoom fatigue? Forbes staffer Jena McGregor chronicles how companies are making more efforts to combat meeting overload, especially those recurring weekly sync-ups, daily check-ins and sticky team stand-ups that never seem to fall off the calendar.

There are only about 100 food stores (out of 250,000) in America where you can use food stamps to pay for online grocery delivery. Forage, valued at roughly $100 million, is trying to close that gap. Here’s how the startup plans to democratize access to government benefits.

Exiting a business is something many business owners aspire to do. However, when the paperwork is signed and the company is under new management, what remains for the post-exit entrepreneur? Forbes contributor Jodie Cook details the five types of post-exit entrepreneurs.

Serial entrepreneur Bill Smith launched Landing in 2019. The furnished-apartment rental firm expects $200 million in revenue this year by catering to the work-from-anywhere generation. Smith sold his previous company, online grocery delivery service Shipt, to Target for $550 million in 2018. But he sees a much bigger opportunity with Landing: according to his aggressive estimates, perhaps 10% of the 40 million Americans who live in apartments could choose flexible-stay, furnished homes within a decade.



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