Entrepreneurs

Council Post: 10 Unique Ways To Thank Customers For Their Loyalty

In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.

To retain customers, it’s important to find effective ways to thank them for their business. That’s why 10 Young Entrepreneur Council members shared their favorite unique ways to thank loyal members of your brand community. Follow their recommendations and make your customer’s day.

1. ‘Love Drops’

At my branding agency, we offer our customers “love drops,” which are gifts and giveaways that we offer throughout their experience with us that show them that we “see them” and that we’re listening. A love drop could include a special asset that they mentioned as part of their onboarding process or a meal service subscription for their entire family. Each love drop is customized for our clients, and it’s developed by the heart. Showing people that you “see them” helps create long-lasting relationships that matter. – Amber AndersonTote and Pears

2. Exclusive Deals And Opportunities

Offering exclusive deals and opportunities for current and returning customers is so important. It may be a price break on the purchase of multiple services or offering a new service that’s available only to returning/loyal customers. Having these perks lets your loyal customers know that they aren’t just investing in you, you are also investing in them. – Leila LewisBe Inspired PR

3. Asking For Feedback During Changes

A great way to thank your customers is to continually include them in feedback opportunities as your business is going through changes. This is important for a number of reasons. Since they are the ones using your services, having their input on new directions, products or services will tell you a lot about whether changes will be successful or not. By giving your customers an opportunity to have their voices heard, they are more invested when changes happen. Another thing that is nice is that you will often discover things you hadn’t thought about after getting feedback. The easiest way to do this is to run a survey, but you can also include user experience opportunities for feedback through your website, too. – Joe MorganJoe’s Datacenter, LLC

4. Discount Codes For Repeat Orders

I think emails and banners are wonderful, but how about something truly tangible like a discount code for people who have ordered three times? You can announce that you are doing it to incentivize more repeat orders from other customers. A banner thanking every customer telling people that all repeat customers with at least three orders in their history can get 10% off tells everyone that good things happen if they stick with your business. – Tyler BrayTK Trailer Parts

5. Impactful Innovations

I’d assume that your business is already meeting the baseline where it creates and maintains high-quality products and services. Customers who are loyal to your brand can be rewarded through innovation. The more creative and positively impactful the innovation is, the better. You could decide to go with rewarding referrals, price reductions or better service terms, or work with adjacent industries or companies to increase the value you offer them through your products or services. You can also invest heavily in research and development. This kind of innovation takes more effort but yields the biggest rewards. Spend time solving problems your customers talk about at the customer support desk. Do more in-depth study of their behaviors and other marketing trends. – Samuel ThimothyOneIMS – Integrated Marketing Solutions

6. Giveaway Contests

One thing we like to do is to celebrate our customers by creating a giveaway contest. We offer our products for free, and this allows them to grow their own businesses or achieve other goals. Our company benefits from this as it gives us a chance to learn more about how our product is used. And of course, we build a positive relationship with our audience by giving away something for free. – Blair WilliamsMemberPress

7. Returning Website Visitor Campaigns

Business leaders can show their customers they appreciate them by rewarding them for simply visiting their website. We create special campaigns for returning visitors that reward them for engaging with our blog. We’ve found that the people who see these ads are already thinking about becoming customers. Targeting and nurturing these prospects can offer an unbelievable return on investment if implemented properly. – John BrackettSmash Balloon LLC

8. Behind-The-Scenes Content

One of the best ways to make customers feel appreciated and rewarded for their loyalty is to ask yourself, what do they value the most? What do customers today want from the businesses they give their money to (besides exceptional products and services)? Customers today want to feel involved. They want to know what drives a company. They want to see the people behind the brand. The best way to share this is to create a community. Create a culture they feel involved in. You can do this by sharing exclusive deals, discounts and special offers. Give little glimpses of behind-the-scenes via social media and produce user-generated content. Bottom line: Make sure your customers know, not just feel, that they are important and appreciated. – Blair ThomaseMerchantBroker

9. A Video Dedicated To Customers

Making a small video or infographic that’s dedicated to your customers is a nice gesture that might even be effective for promoting your business at the same time. A great example of this is how Apple advertises its camera quality by sharing photos and videos taken by other people; this invites customers to be a part of your business image and story, and it can encourage them to continue working with you well into the future. – Bryce WelkerCPA Exam Guy

10. Being There For Them In Their Time Of Need

If you truly believe your customers have made you what you are today as a company, then there is no better way to thank them when they are in need. Take, for instance, the global pandemic that hit many of us very hard. The purchasing power of the customers was shaken, too. Considering this, many companies started to give their services for free or at a lower price than usual. The pandemic may vanish in the future, but the possibility of an emerging crisis is still there. Thus, try to offer more in less whenever such a situation arises. – Baruch LabunskiRank Secure

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