Town launches loyalty card scheme to help increase footfall and local spend

A new loyalty scheme has been launched in a North Staffordshire town in a latest effort to boost footfall following the pandemic.

Unveiled by the Jubilee2 gym and funded by the Newcastle-under-Lyme Business Improvement District (BID), the Love Local discount scheme aims to attract more shoppers to the town centre and help increase local spend.

The scheme sees gym members – as well as those who pay for swimming lessons – offered exclusive advertising deals, promotions and discounts from a range of retailers in the town.

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Newcastle-under-Lyme BID manager Alex Taylor said: “The new Love Local loyalty card scheme is designed to encourage more residents to shop locally and visit their local high street.

“Cardholders can present the card to access discounts, promotions and special offers in participating stores, cafes, bars, restaurants, and market traders in the town centre.

“Businesses participating in the scheme will benefit from greater promotion of their company and increased spending in their stores.

“We have been working with the council and Jubilee2 on pulling the scheme together, and with such a fantastic range of shops in Newcastle, we really hope it will boost footfall and encourage more customers to shop locally.”

The scheme is currently being piloted within the BID boundary, but has the potential to be rolled out across the borough. The loyalty cards are now available from reception at Jubilee2.

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Councillor Stephen Sweeney, cabinet member for finance, town centres and growth at Newcastle-under-Lyme Borough Council, said: “We’re delighted to work in partnership with Newcastle-under-Lyme BID on this mutually beneficial scheme.

“We want to encourage our valued leisure customers, who are back to visiting Jubilee2 several times a week, to celebrate and support their local shops in Newcastle town
centre at this time. Offering them a range of exclusive discounts for a variety of quality services is a great way to achieve this.

“Creating vibrant town centres, where everyone can shop, is one of our main priorities; significant improvements are underway in Newcastle, as well as Kidsgrove, to help them adapt to long-term changes in how we use our high streets thanks to more than £52 million from the Government’s advanced Town Deals Fund and Future High Streets Fund.

Alex Taylor is the new Newcastle-under-Lyme Business Improvement Districts (BID) manager

“We’re making fantastic progress in breathing new life into our historic Newcastle market as part of this major transformation programme and it’s great to see that several stallholders are thinking about signing up to the Love Local scheme.”

A handful of businesses have already signed up to the scheme including big-name retailers Ryman, Subway and Timpson.

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