Business

Summit Media is first to join Hull’s expanded C4DI tech space

The second phase of Hull’s Centre for Digital Innovation has welcomed a prestigious first occupant, as deals complete on the remaining space.

Leading digital retail marketing agency Summit Media has moved in, becoming part of the burgeoning tech community in the city’s Fruit Market.

The £3.75 million addition has been developed by Wykeland Group, building on the success of the original, launched in 2015. Initial plans for occupancy from the start of the year were delayed by the continuing coronavirus pandemic.

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It has been described as a key factor in the growth of the tech sector, with 200 start-up and scale-up firms based in the first 23,000 sq ft C4DI building, or closely linked to it.

Established more than 20 years ago, Summit’s clients include Joules, Ann Summers, H Samuel, Ernest Jones and Three.

It uses performance-driven digital marketing techniques to grow clients’ customer bases and is recognised as a top 50 digital agency in the north.

Previously based in Willerby, it reviewed office requirements during the pandemic, with the 60-strong team now operating a hybrid of home and office working.


Summit has taken more than 3,000 sq ft on the first floor of the new 20,000 sq ft three-storey building.

Managing director Martin Corcoran said: “We wanted to locate ourselves in the best possible position to continue to deliver success for our retail customers and maintain our significant client growth in marketing services.

“This is the natural place for us to be within Hull’s growing tech quarter. Relocating into Hull gives us further opportunities to build on our fantastic relationship with the university, as we recruit lots of graduates; it moves us closer to where many of our staff live and it makes us even more attractive as an employer.”

In completing the move C4DI becomes home to its proprietary comparison shopping service, Productcaster, supporting 300 UK and international retailers.

Emma Barton, senior brand content manager, added: “The return to the office has been much anticipated and it’s so exciting to be back in a creative space with our ‘Summiteers’ where we can continue to build on our changemaker culture.

“The Fruit Market is a fantastic place, with so many opportunities for team members to enjoy their breaks and to socialise.”

Summit Media is first to join Hull's expanded C4DI tech space

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Summit also has a small team based in Soho in London’s West End, sharing offices with parent company TCC Global, a leading worldwide retail marketing company.

John Gouldthorp, asset manager for Wykeland, said: “Summit Media is a perfect fit for C4DI as an innovative local digital business at the forefront of its sector and an excellent first occupier for the next phase of this thriving tech community.

“As staff return to the office after the pandemic, employers are recognising that the quality of the working environment and facilities in and around workplaces are more important than ever to the retention and recruitment of talent.

“C4DI offers the perfect post-pandemic working environment, offering high-quality, spacious and open plan offices within a vibrant urban village where workers can make the most of their time away from work, with so many places to eat, drink, shop and relax on the doorstep.”

A second major local tech business is also in the process of committing to the site, potentially taking the remaining space on the first floor and all of the second floor, while an operator for a ground floor café is also expected to be announced soon. It could see the building fully occupied early in 2022.

Phase two also features a 1,300 sq ft media suite and meeting rooms area, available to users of the building or for other organisations to rent.

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