McLaughlins undergoes rebrand as it launches new franchise scheme

A growing property services firm has officially rebranded following the launch of a new franchise scheme.

Chartered surveyors McLaughlins, which was founded in Stoke-on-Trent by the McLaughlin family 40 years ago, will now be known as MCL.

The rebrand comes as the company seeks industry professionals to join its first-of-a-kind franchise scheme for surveyors.

Nine new members signed up on the day of the launch event in Sheffield – increasing the number of surveyors on the company’s books to 38.

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Now MCL is urging more residential chartered surveyors to apply for its free ‘business-in-a-box’scheme which will be known as the ‘M-CLUB.’

The company – which had just five surveyors when managing director Joe Miller joined in November 2020 – is targeting a team of 60 surveyors by the end of the year.

Joe, who was formerly head of operations at SDL Surveying in Nottingham, said: “Having grown to this size from what was a small family business, I felt it was time to look at the next exciting phase in our journey.

“This new programme will enable other people in the industry to do the same thing as our founders did and effectively build their own family business.

“Our plan is to be in the top 10 of chartered surveying firms by Christmas and maybe in the top five by this time next year.”

After meeting certain minimum criteria, qualified surveyors who apply to become part of the MCL family will receive a free ‘business in a box’ – which includes a marketing budget, social media training and management, ongoing CPD allowance, help with business tenders, professional indemnity insurance and investment for hiring more employees.

Each new surveyor on MCL’s books is allocated a specific territory in the UK – typically in the region they are already operating.

The ongoing support from MCL will provide members with the backing of a national name to help them establish closer relationships with estate agents and solicitors in their local areas.

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Joe said: “We’re definitely breaking the mould in an industry which, although seen as one of the most trustworthy in the housing sector, has also been quite old-fashioned.

“This modern franchise-style approach is the first of its kind in the UK and will enable independent surveyors or those currently working for other employers to grow and retain more of the income and profit generated by their work.”

MCL partner Sean McLaughlin, son of the original founders, added: “As McLaughlins, the business gained a solid footing in our birthplace of Stoke-on-Trent many decades ago. Since then, and particularly in the last year, we’ve seen the company expand to many other parts of the UK.

“The new MCL brand looks set to take us towards even greater success in the future. It’s wonderful to see that our small family firm has not only survived for so long but is set to become one of the major players in the UK surveying sector.”

To find out more about the opportunities at MCL, visit the website or call 01782 390108.

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