Business

Leicester pubs helping get customers back through the doors

Pubs hit hard by more than a year of lockdowns are taking part in a new scheme to boost trade.

Some of the best known venues in Leicester city centre have added their names to an “Art on Tap” trail – bringing colourful murals by international and local artists to outdoor spaces in licensed premises.

The promotion has been funded by the Leicester BID in partnership with local arts organisation ArtReach.

The aim is to bring the gallery into high street – so that visitors can take in big murals as they enjoy a pint or a soft drink.

All of the artworks have a theme of reconnection – from our relationships with nature to relationships with people around us – and the trail is featured in the LoyalFree app, which was created to support local businesses.

As well as brightening up city centre, the trail is also supporting pubs and bars with their reopening and in attracting customers after the pandemic.

The seven artworks spread across the city have been created by:

Laura Parker at The Tree, in High Street

Katie Fishlock at The Parcel Yard, in London Road

Zoe Power at the Rutland & Derby, in Millstone Lane

Rose and Ramona at Knight & Garter, in Hotel Street

The Rebel Bear at The Queen of Bradgate, in High Street

Oliwia Bober at Bruxelles Leicester, in High Street

Tinuke Fagboran at The Tree, High Street, which will be painted in the coming weeks

BID Leicester director Simon Jenner said: “As the city’s beer gardens welcome customers this summer, visitors can enjoy colourful and inspiring murals in locations where we would not usually expect to see art.

“After a difficult year for pubs and bars, the Art on Tap trail will move customers around the city and drive footfall directly into businesses, as people seek out all of these artworks and enjoy a few drinks in some of the city’s great venues.

“It’s great timing for the trail to go live in the run up to Leicester’s first Craft Beer festival, Brew Beat, running this Bank Holiday weekend.

“Visitors to the city will be able to enjoy not only the wonderful artworks but also live music and over 100 craft beers across the city.”

Amy James, manager at The Tree, said: “We’re so happy to be able to host artworks as part of the Art on Tap trail.

“Laura is so talented, and it was great to get to know her and see her working. The mural has brought a new lease of life and a splash of colour to our garden.

“It’s already been a hit with customers, and we look forward to having a second mural in place and welcoming some new faces to The Tree as people explore all the Art on Tap trial locations.”

Oliwia Bober, who has painted a mural in the garden of the Bruxelles bar said: “It’s wonderful to be able to have my work on display in such an unusual location.

“It makes me happy to know people will be able to enjoy this artwork whilst socialising and having fun in the city after such a difficult time. I hope it will be the background of pictures from great days and nights out for years to come.”

Brew Beat, Leicester’s first craft beer and live music festival, will run from August 28-30.

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