Business

Ginsters and Soreen owner helps the vaccines workers

National food-to-go giant Samworth Brothers, which also owns the Ginsters pasties and Soreen brands, has been doing its bit to support the vaccination efforts.

The Melton Mowbray-based business has supplies 16,000 complimentary lunch bags to health care staff and volunteers working at eight vaccination centres across Leicestershire.

It started sending out packs 15 weeks ago when the vaccination programme got underway, and has made more than 700 delivery ‘drops’ to vaccination centres in Melton, Oakham, the Peepul Centre and Prajapati Hall in Leicester, The Kube in Oadby, Charnwood, Measham and Hinckley.

The effort is being masterminded by Samworth Brothers’ Coldcall delivery team.

Coldcall operations head Paula Shaw said: “The team is delighted to be supporting the vaccination effort with this service. We have had fantastic feedback from the centres.

“The lunch bags provide staff and volunteers with a convenient lunchtime option, which they find very helpful.

“We are delighted to help out. We’ll be continuing the service for a while yet as vaccinations continue.”

The lunch bags include sandwiches, a bottle of water or soft drink, a healthy snack bar and crisps.

Heather Hoskins, regional site manager for the vaccine centres, said: “We are overwhelmed by the support that Samworth Brothers has provided to the vaccination programme in our centres.

“They really do feed the entire workforce; vaccinators, administrators, doctors, site managers and volunteers. As the old saying goes, an army marches on their stomachs.

“Our ‘vaccination army’ are doing a fantastic job, vaccinating thousands of people a day and this support makes a big difference to them.

“From the great choice to the friendly delivery drivers – everything is very much appreciated. Thank you.”

A spokeswoman for Samworth Brothers said the lunch bag initiative was just one of the ways it had supported local communities during lockdown, including food parcel donations to Leicester community projects over the Easter school holidays and a donation of 133 laptops to Leicestershire schools organised by the Samworth Brothers IT team through the Business2 Schools scheme.

It has also supported the Mowbray Education Trust with food donations for the Trust’s work with disadvantaged families, in conjunction with The Company Shop. Colleagues at Melton Foods also came together to support the Melton Vineyard Church foodbank.

It has also helped What Cabin, a children’s play project in the St Matthews area of Leicester, where the business mobilised colleagues, suppliers and contractors to raise £16,000.

Samworth Brothers is a fourth-generation family business producing chilled and ambient foods eaten by millions of people across the UK every day.

More than 10,000 people work in the business at its sites in Leicestershire, Cornwall and elsewhere. Its brands include heritage pie makers Walker & Son and Dickinson & Morris.

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