A Bristol-based technology company has secured £135,000 to develop its platform that helps connect people seeking mental health therapy with suitable specialists.
Paranimo allows therapists to identify and rank mental health conditions based on who they can help the most. The platform then uses advanced search and comparison tools to create a percentage match with potential clients.
,Clients enter their specific requirements and scroll through a ‘matched’ selection of therapists that most closely meet their needs. They can then use the platform to watch video introductions from therapists, book appointments, pay, and attend video calls.
The company fended off competition from thousands of other businesses to secure the six-figure funding from the government’s innovation agency Innovate UK.
Matthew Vamplew, co-founder of Paranimo, said: “Therapists will typically list a broad range of specialisms, so finding the one that’s best placed to help with your particular challenges can be like finding a needle in a haystack.
“Clients will often resort to interviewing therapists on a trial-and-error basis until they find the right one. I know from experience how emotionally draining that can be.”
Paranimo, whose name translates from Latin as ‘match mind’, has used the money to develop new features on the platform and take on more than 100 therapists.
It has also developed a business-to-business side of its operations – Paranimo Connect – which enables charities and other organisations to fund therapy on behalf of vulnerable groups or employees.
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The National Counselling Society, Disability Union and Carer Support Wiltshire have agreed partnerships, while Paranimo has also been able to licence its technology to businesses in the US and South America.
Paranimo has continued to work closely with Innovate UK EDGE to revamp its marketing and business strategy, as well as accessing further finance to support its ambitions to scale the platform in the UK and internationally.
Mr Vamplew added: “We now have a centralised marketing framework that informs our whole direction of travel, which is going to be extremely important as we rapidly accelerate our user count and prepare for further expansion.”