Banking

AJ Bell sees customer numbers jump sharply

AJ Bell sees customer numbers jump sharply as more savers plough money into Isas and pensions while hunting out better returns on their cash

  • AJ Bell sees customer numbers increase by 30% to 382,754 in the past year
  • Total net inflows of cash surged by 52% to £6.4bn, new trading update shows
  • Group says customers were ploughing cash into Isas and pensions  


In charge: Andy Bell, AJ Bell’s chief executive

Investment platform AJ Bell saw its customer numbers rise by 30 per cent to 382,754 in the past year, as more savers hunted out better returns on their cash.

The group saw net inflows of cash jump 52 per cent to £6.4billion, against £4.2billion the previous year, a trading update revealed.

AJ Bell said the hefty jump in net inflows was driven by customers ploughing money into Isas and pensions with the aim of building ‘long-term, tax efficient investment portfolios.’

Total assets under administration increased by 29 per cent in the year to close at £72.8billion.

In comparison, the FTSE All-Share Index increased by 24 per cent, and the MSCI World Index rose by 27 per cent over the period.

Andy Bell, AJ Bell’s chief executive, said: ‘We have delivered another year of strong organic growth with total net inflows up 52 per cent, AUA up 29 per cent and customer numbers up 30 per cent, compared to the previous year.’

He added: ‘Following the gradual easing of Covid restrictions over the course of the summer, we have seen retail trading activity return to more normal levels compared to the peaks seen earlier in the year. 

‘However, we are pleased that our key drivers of long-term growth, namely customer numbers and net inflows, have continued strongly. In the final quarter of our financial year, net new platform customers increased by 16 per cent and platform net inflows increased by 78 per cent compared to the equivalent quarter in 2020.

‘Demand for our investment solutions has also continued to build across both the advised and direct-to-consumer markets. 

Assets under administration: Total assets under administration at AJ Bell increased by 29% in the year to close at £72.8bn

Assets under administration: Total assets under administration at AJ Bell increased by 29% in the year to close at £72.8bn

‘Our managed portfolio service is growing in popularity with advisers as they recognise our focus on charges, choice and communication and we have recently added the service to four external platforms to further increase its availability.’

In the final quarter of the financial year to 30 September, net new platform customers increased 16 per cent and platform net inflows rose by 78 per cent, compared to the equivalent quarter last year. 

Platform net inflows increased by 43 per cent during its last financial year to £7billion, with advised net inflows coming in at £3.8billion.

Shares in FTSE 250-listed AJ Bell are up 0.55 per cent or 2.20p to 405.00p at present. A year ago the share price was 404.00p, meaning it has been broadly flat since its early pandemic gains.

The group will publish its full year results on 2 December.  

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