What Is a ‘Bird Dog’ in Car Sales? | MotorBiscuit

When you walk into a dealership to buy a car, you’re probably not aware that a lot goes on behind the scenes. Of course, as the customer, you most likely don’t care either. But in some cases, your very presence could mean a bigger payout for the salesperson that’s helping you. Here is how it works.

A “bird dog” could mean more money for the salesperson

A man examines a new car sticker. | Tim Boyle via Getty Images

RELATED: Being a ‘Terrible Car Salesperson’ Means That You’re Too Honest

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