Automobile

Ultra-Rare Pininfarina Modulo Concept Immortalized With New NFTs

Pininfarina has a long and rich history of delivering forward-thinking automotive designs, and the Modulo concept is one of its most famous and controversial. Pininfarina will offer five unique pieces of art at the next RM Sotheby’s auction from 24-26 May which combine influence from various mediums, including technology, design, and music. The art pieces will incorporate never before seen images of the Modulo preserved in Pininfarina’s private archive. Owners will gain access to a digital booklet that features previously unseen sketches and two limited-edition physical prints signed by Pininfarina’s Chairman, Mr. Paolo Pininfarina. Along with this unique opportunity, Pininfarina will also auction off five unique video-animation NFTs created in collaboration with Sasha Sirota and NFT experts 1of1.

“We enter the NFT world with the intention of exploring its boundaries and opportunities,” says Silvio Angori, Pininfarina CEO. “The metaverse is an area we can make a significant contribution to by having been producers of cutting-edge creativity for 90 years. Our immense creative archive, the ability to imagine the future of design using the most advanced technologies open up new avenues for the further economic enhancement of our brand.”



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