Kia Takes Over the Emmy Awards With First All-Electric EV6 | MotorBiscuit

This year Kia is taking over prime time television with a big splash at the 73rd Emmy® Awards this Sunday on CBS. Kia will use the live broadcast with an EV6 integration on the red carpet as well as a 60-second spot made just for the Emmy Awards. The high-budget commercial will feature the EV6 as it rolls through time with period costumes and over-the-top characters.

Kia’s EV6 crossover Emmy appearance is its first major showing

2022 Kia EV6 crossover | Kia.

“Kia America is embarking on an entirely new direction and the EV6 is just the beginning,” said Russell Wager, marketing vice president for Kia America. “When we change our surroundings, we become inspired by new experiences and movement, and driving a new Kia will inspire owners to come up with their own breakthrough moments.” 

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