Automobile

Automakers Are Finding New Ways to Fight the Chip Shortage- And We’re Paying for It | MotorBiscuit

New cars have a problem. By now, I’m sure you’re aware that we simply cannot manufacture enough semiconductors to combat the chip shortage. Nowhere has the impact of this been felt more than in the automotive industry. Sure, you may not be able to get that new PS5 either, but the auto industry is inarguably the hardest hit by the shortage. Moreover, automakers are getting creative to meet demand and keep consumers in dealerships.

VW wants to direct purchase chips to fight back

Small things can cause big problems | Jens Schlueter via Getty Images

Per Reuters, Volkswagen is looking at directly purchasing semiconductor supplies direct from vendors. It’s a big and very competitive move. Why buy semiconductors when you can make your own? Frankly, it’s a brilliant business play and a great way around the chip shortage. Knowing VW, they’ll be selling semiconductors to the rest of the industry by the end of the month.

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